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Upload your map. Get a free estimate on booth sales.

Add the floor plan you already have, tell it one distance you know, and see how many 10x10 booths your hall holds and what they would be worth at your rates. No sign-up, no email, and the plan stays in your browser.

To estimate booth sales from a floor plan, first give the plan a scale: measure one distance you know in feet against the same distance on the image, which gives you feet per pixel. Multiply the hall's width and length by that figure for gross square footage, subtract a circulation allowance for aisles and fire lanes, and divide by the area of one booth — 100 sq ft for a 10x10. Multiplying the booths that fit by your own rate card, then by the share you expect to sell, gives projected floor revenue. A 300 by 200 ft hall is 60,000 sq ft, or about 360 10x10 booths at a 40% aisle allowance.

Maximize your floor revenue

Measurements in
Switching converts what you have already entered.
1Upload your floor plan

Attach the plan you already have and mark two things on it — one distance you know, and the floor you sell. Everything after that is worked out for you: square footage, booths that fit, and what the floor is worth. It stays on your computer; the plan is drawn in this browser tab and never uploaded anywhere, because there is no server on this site to send it to.

  1. Do this now. Attach your floor planDo this
  2. Still to do. Drag a line across something you know the length of
  3. Still to do. Type how long that line is, in feet
  4. Still to do. Drag a box around the floor you sell

or drag one here. PNG, JPG or WebP.

2Hall size, booth size and aisles
Exhibit hall
Booth size

10 ft is the common inline booth width in North America.

Circulation

Aisle widths, cross-aisles and fire lanes are set by your venue and the local fire marshal, not by a national rule. Start from a round figure, then replace it with the allowance on your venue's own plan.

With no aisles at all, 600 booth footprints would tile into this hall. That is a bound, not a plan — the gap between it and the figure beside is the floor you give up to walkways.

3Your booth mix and rates

Your rate card, in your own words. Both rows start at the same price on purpose — Map D publishes no benchmark booth rate and will not invent one, so the uplift below reads zero until you set a real difference.

Booth types

  • Standard booth
  • Premium booth
On your rate card
310 booths
Booths that fit
360

50 of the booths that fit are not on the card yet, so the revenue below is for 310 of them.

What each booth type on your rate card contributes to floor revenue.
Booth typeBoothsRateRevenueShare
Standard booth240$1,800$432,00077%
Premium booth70$1,800$126,00023%
Whole card310$1,800 blended$558,000100%

$1,800

Blended rate per booth

Across your whole card.

$0

What tiering adds

Every row is at $1,800, so there is no tier to price yet. Raise one above it and this fills in.

4How much of it you expect to sell
Sell-through

The share of your inventory you expect to actually sell. Your own renewal history is the best guide; there is no industry figure here worth quoting.

Your estimate. At 100% sell-through you would sell 310 of the 310 booths on your rate card. Every figure below comes from what you entered.

360

Booths that fit

With your aisle allowance.

$558,000

Floor revenue

310 booths at your rates.

60,000 sq ft

Gross floor

Hall width x length.

36,000 sq ft

Net sellable

After circulation.

360

Booths that fit, with your aisle allowance

The figure to plan against.

$558,000

Floor revenue at your rates

310 booths sold at a blended $1,800.

60,000 sq ft

Gross floor

Hall width x length.

36,000 sq ft

Net sellable

After circulation.

What Map D would cost for this event

Published per-event rates. Priced per event, not per seat, so adding organizers or exhibitors does not change the plan price.

  • Starter$1,500 per event · 0.3% of projected revenue
  • Growth$2,500 per event · 0.4% of projected revenue
  • ScaleRecommended$2,750 per event · 0.5% of projected revenueSelling booth space means managing the exhibitors who buy it — their staff, assets, invoices and add-ons. Exhibitor self-service is what keeps that off email, and it starts at Scale.

Looking for one of these on its own?

Each step has a page of its own, with its own worked answer and its own notes on what it assumes. They open the same calculator at that step, so nothing you have already entered is lost by moving between them.

What this assumes

Every figure the calculator starts with, and where it comes from. Where the honest answer is that a number depends on your venue, it says so rather than inventing one.

The scale comes from you
Taken from the line you draw and the length you type, not from the image. A floor plan file carries no scale, and a printed scale bar is a picture of text rather than data — so the figure is yours, and the estimate is only as good as the distance you gave it.
10 ft x 10 ft starting booth size
The common inline booth unit at North American trade shows. It is an input, not a fixed value — change it for 10x20, 20x20 or any size your show sells.
40% circulation allowance
Not a standard, and not sourced to one. Aisle widths, cross-aisles and fire lanes are set by your venue and the local fire marshal. 40% is a round number to start from, and the no-aisle maximum is shown alongside it so you can see what the allowance costs.
Your rates, starting flat
Map D publishes no benchmark booth rate and will not invent one. Both starting rows carry the same rate, so the tool asserts no premium until you set a real difference — the figures are your rate card, not ours.
A rectangular sellable floor
The box you draw is treated as one clear rectangle. Real halls are not rectangles, which is why this is a planning estimate rather than a floor plan.

What it does not model

  • The accuracy of the line you drew. A few pixels out on a short line is a large error on a big hall; measure across the longest distance you know.
  • Columns, service doors, loading docks and permanent fixtures.
  • Registration, lounges, food service, stages and feature areas.
  • Fire lanes and exit paths specific to your venue and local code.
  • Island and peninsula blocks, which change how efficiently a grid packs.
  • Sponsorship, advertising and any revenue that is not booth space.

Estimate only, from the figures you entered. Not a quote. Last reviewed September 2026.

See it on your own floor plan

Stop reading about it. Build one.

Upload the floor plan you already have and place your booths on it yourself, in Map D’s editor. Free to build, no contract, and nothing to install.

800+
Organizers running shows on Map D
6,000+
Events powered every year
800,000+
Booths drawn to date

“I am really excited about this. The staff met with me this morning and we all LOVE the platform. People are already filling out their booths.”

Director, International Trade and Development @ Maine Insurance Agents Association

Frequently asked questions

Does my floor plan get uploaded anywhere?

No. There is no server on this site to send it to — the page is a static export, and the file is read straight into your browser tab, drawn there, and discarded when you close it or remove the image. Nothing about the plan reaches Map D, including its file name and its contents.

Why do I have to draw a line and type a distance?

Because the file does not say. An image has pixels, not feet, and the scale bar printed on a plan is a picture rather than data. Drawing a line across a distance you already know — a hall wall, a main aisle — is what converts pixels into feet, and it takes a few seconds. If you would rather not, type your hall dimensions in step 2 and skip the image entirely.

How accurate is the estimate?

It is a planning estimate for sizing a hall or sanity-checking a revenue target, not a substitute for a drawn plan. Once you are placing real booths against real columns and exits, you need an actual floor plan — which is the point at which an interactive plan earns its keep, and you can build one free.

Can I use a PDF?

Not yet. Export the page you want as a PNG or JPG and add that instead — most plan viewers and browsers will do it in a couple of clicks.

Is the grid drawn on my plan a real layout?

The grid is booth footprints at your scale, tiled edge to edge with no aisles, so you can see how big a booth actually is on your floor. It is not a layout and it does not know where your entrances, columns or fire lanes are. The aisle allowance in step 2 is what turns the tiling into a number worth planning against.

What would it cost to build this floor plan for real?

The interactive floor plan is on every Map D plan, including Starter at $1,500 per event. Selling booths online from the plan starts at Growth, and exhibitor self-service is on Scale. Pricing is per event rather than per seat, so adding organizers or exhibitors does not change what you pay.

Sources