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Booth revenue calculator

List the booth types you actually sell, with what each one costs and how many you have, then set the sell-through you expect. You get projected floor revenue and the blended rate per booth sold.

To project trade show booth revenue, multiply the number of booths of each type by that type's price, add the types together for revenue at full sell-out, then multiply by the share of the floor you expect to sell. Dividing the result by booths sold gives the blended rate, which is the figure worth tracking year over year: it moves when the mix changes, even if no individual price does.

Maximize your floor revenue

Do not know your hall size yet? Add your floor plan in step 1 and it will work out the square footage and the booths for you.

Measurements in
Switching converts what you have already entered.
1Upload your floor plan

Attach the plan you already have and mark two things on it — one distance you know, and the floor you sell. Everything after that is worked out for you: square footage, booths that fit, and what the floor is worth. It stays on your computer; the plan is drawn in this browser tab and never uploaded anywhere, because there is no server on this site to send it to.

  1. Do this now. Attach your floor planDo this
  2. Still to do. Drag a line across something you know the length of
  3. Still to do. Type how long that line is, in feet
  4. Still to do. Drag a box around the floor you sell

or drag one here. PNG, JPG or WebP.

2Hall size, booth size and aisles
Exhibit hall
Booth size

10 ft is the common inline booth width in North America.

Circulation

Aisle widths, cross-aisles and fire lanes are set by your venue and the local fire marshal, not by a national rule. Start from a round figure, then replace it with the allowance on your venue's own plan.

With no aisles at all, 600 booth footprints would tile into this hall. That is a bound, not a plan — the gap between it and the figure beside is the floor you give up to walkways.

3Your booth mix and rates

Your rate card, in your own words. Both rows start at the same price on purpose — Map D publishes no benchmark booth rate and will not invent one, so the uplift below reads zero until you set a real difference.

Booth types

  • Standard booth
  • Premium booth
On your rate card
310 booths
Booths that fit
360

50 of the booths that fit are not on the card yet, so the revenue below is for 310 of them.

What each booth type on your rate card contributes to floor revenue.
Booth typeBoothsRateRevenueShare
Standard booth240$1,800$432,00077%
Premium booth70$1,800$126,00023%
Whole card310$1,800 blended$558,000100%

$1,800

Blended rate per booth

Across your whole card.

$0

What tiering adds

Every row is at $1,800, so there is no tier to price yet. Raise one above it and this fills in.

4How much of it you expect to sell
Sell-through

The share of your inventory you expect to actually sell. Your own renewal history is the best guide; there is no industry figure here worth quoting.

Your estimate. At 100% sell-through you would sell 310 of the 310 booths on your rate card. Every figure below comes from what you entered.

360

Booths that fit

With your aisle allowance.

$558,000

Floor revenue

310 booths at your rates.

60,000 sq ft

Gross floor

Hall width x length.

36,000 sq ft

Net sellable

After circulation.

Build this floor plan for real — free

360

Booths that fit, with your aisle allowance

The figure to plan against.

$558,000

Floor revenue at your rates

310 booths sold at a blended $1,800.

60,000 sq ft

Gross floor

Hall width x length.

36,000 sq ft

Net sellable

After circulation.

What Map D would cost for this event

Published per-event rates. Priced per event, not per seat, so adding organizers or exhibitors does not change the plan price.

  • Starter$1,500 per event · 0.3% of projected revenue
  • Growth$2,500 per event · 0.4% of projected revenue
  • ScaleRecommended$2,750 per event · 0.5% of projected revenueSelling booth space means managing the exhibitors who buy it — their staff, assets, invoices and add-ons. Exhibitor self-service is what keeps that off email, and it starts at Scale.

What this assumes

Every figure the calculator starts with, and where it comes from. Where the honest answer is that a number depends on your venue, it says so rather than inventing one.

Your rate card, your categories
You define the booth types and what each one costs. There is no fixed set of categories, because rate cards are organised by size, by hall, by member status and by position depending on the show, and no single taxonomy fits them all.
The starting rows are an example
Two rows at the same price, named as placeholders to overwrite. They are a worked example so the page shows a real calculation before you touch it, not a claim about what anything should cost.
Sell-through starts at 100%
Starts at 100%, meaning the default output is revenue at a full sell-out. Lower it to the share you actually expect to sell.

What it does not model

  • Sponsorships, advertising and non-booth revenue, which for many shows is the faster-growing line.
  • Early-bird, member, returning-exhibitor and multi-booth discounts.
  • Cancellations, downgrades and bad debt.
  • Costs of any kind — space rental, drayage, labour, marketing.
  • Payment processing fees charged by your gateway.

Estimate only, from the figures you entered. Not a quote. Last reviewed September 2026.

See it on your own floor plan

Stop reading about it. Build one.

Upload the floor plan you already have and place your booths on it yourself, in Map D’s editor. Free to build, no contract, and nothing to install.

Build your floor plan freeRequest a demo
800+
Organizers running shows on Map D
6,000+
Events powered every year
800,000+
Booths drawn to date

“I am really excited about this. The staff met with me this morning and we all LOVE the platform. People are already filling out their booths.”

Director, International Trade and Development @ Maine Insurance Agents Association

Frequently asked questions

What should I charge for premium booths?

Nothing here is a benchmark. Both starting rows carry the same price precisely so the page does not assert a premium it cannot source. Your own past pricing is the best input, and a look at what sold out first last year will tell you more than any published average.

Why does the blended rate matter?

Because a headline rate hides the mix. Two shows with the same entry price can land in very different places depending on how much premium inventory they sell, and the blended rate is what actually shows up in the bank. It is also the cleanest number to compare against last year.

Does this include sponsorship revenue?

No. It projects booth revenue only. Sponsorships and advertising are excluded on purpose rather than guessed at, and for a lot of organizers those lines are growing faster than the floor.

How much of this revenue goes to the platform?

Map D publishes its rates: $1,500, $2,500 or $2,750 per event. The panel under your result shows each against the revenue you just projected. Online booth sales starts at the Growth plan; the interactive floor plan itself is on all three. There are no Map D transaction fees on booth sales beyond your payment gateway's standard rates.

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