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Exhibitor booth pricing calculator

List the booth types you sell and what you charge for each, and see the blended rate, which types your revenue actually comes from, and what charging different prices is worth against charging everyone the same.

Tiered booth pricing charges more for the booths exhibitors want most — bigger stands, corners, positions near an entrance — instead of one price for the whole floor. To see whether it is worth doing, compare total revenue at your own rate card against the same inventory sold entirely at your lowest rate. The difference is what the tiering earns, and because premium inventory is usually a small share of the floor, a modest increase on it often moves the total more than a general rise would.

Price your positions

Measurements in
Switching converts what you have already entered.
1Upload your floor plan

Attach the plan you already have and mark two things on it — one distance you know, and the floor you sell. Everything after that is worked out for you: square footage, booths that fit, and what the floor is worth. It stays on your computer; the plan is drawn in this browser tab and never uploaded anywhere, because there is no server on this site to send it to.

  1. Do this now. Attach your floor planDo this
  2. Still to do. Drag a line across something you know the length of
  3. Still to do. Type how long that line is, in feet
  4. Still to do. Drag a box around the floor you sell

or drag one here. PNG, JPG or WebP.

2Hall size, booth size and aisles
Exhibit hall
Booth size

10 ft is the common inline booth width in North America.

Circulation

Aisle widths, cross-aisles and fire lanes are set by your venue and the local fire marshal, not by a national rule. Start from a round figure, then replace it with the allowance on your venue's own plan.

With no aisles at all, 600 booth footprints would tile into this hall. That is a bound, not a plan — the gap between it and the figure beside is the floor you give up to walkways.

3Your booth mix and rates

Your rate card, in your own words. Both rows start at the same price on purpose — Map D publishes no benchmark booth rate and will not invent one, so the uplift below reads zero until you set a real difference.

Booth types

  • Standard booth
  • Premium booth
On your rate card
310 booths
Booths that fit
360

50 of the booths that fit are not on the card yet, so the revenue below is for 310 of them.

What each booth type on your rate card contributes to floor revenue.
Booth typeBoothsRateRevenueShare
Standard booth240$1,800$432,00077%
Premium booth70$1,800$126,00023%
Whole card310$1,800 blended$558,000100%

$1,800

Blended rate per booth

Across your whole card.

$0

What tiering adds

Every row is at $1,800, so there is no tier to price yet. Raise one above it and this fills in.

4How much of it you expect to sell
Sell-through

The share of your inventory you expect to actually sell. Your own renewal history is the best guide; there is no industry figure here worth quoting.

Your estimate. At 100% sell-through you would sell 310 of the 310 booths on your rate card. Every figure below comes from what you entered.

360

Booths that fit

With your aisle allowance.

$558,000

Floor revenue

310 booths at your rates.

60,000 sq ft

Gross floor

Hall width x length.

36,000 sq ft

Net sellable

After circulation.

Build this floor plan for real — free

360

Booths that fit, with your aisle allowance

The figure to plan against.

$558,000

Floor revenue at your rates

310 booths sold at a blended $1,800.

60,000 sq ft

Gross floor

Hall width x length.

36,000 sq ft

Net sellable

After circulation.

What Map D would cost for this event

Published per-event rates. Priced per event, not per seat, so adding organizers or exhibitors does not change the plan price.

  • Starter$1,500 per event · 0.3% of projected revenue
  • Growth$2,500 per event · 0.4% of projected revenue
  • ScaleRecommended$2,750 per event · 0.5% of projected revenueSelling booth space means managing the exhibitors who buy it — their staff, assets, invoices and add-ons. Exhibitor self-service is what keeps that off email, and it starts at Scale.

What this assumes

Every figure the calculator starts with, and where it comes from. Where the honest answer is that a number depends on your venue, it says so rather than inventing one.

Your rate card, your prices
You name the booth types and set each price directly. There is no pre-filled market rate, because there is no honest source for one, and no fixed categories, because rate cards differ by show.
The flat case is your lowest price
The flat comparison uses the lowest price on your card, not an average. That is the honest counterfactual: if the premium stops existing, nobody volunteers to keep paying it, so flattening a rate card means everyone pays the entry price.
A full sell-out
Assumes every booth sells. Use the booth revenue calculator if you want to apply a sell-through rate.

What it does not model

  • Demand effects: raising a premium can slow how fast those positions sell.
  • Member, early-bird, loyalty and multi-booth discounts.
  • Sponsorship and advertising packages sold alongside space.
  • Anything you do not enter as its own row. If two booths are priced differently, they need to be two types.
  • What your competing shows charge, which in practice sets your ceiling.

Estimate only, from the figures you entered. Not a quote. Last reviewed September 2026.

See it on your own floor plan

Stop reading about it. Build one.

Upload the floor plan you already have and place your booths on it yourself, in Map D’s editor. Free to build, no contract, and nothing to install.

Build your floor plan freeRequest a demo
800+
Organizers running shows on Map D
6,000+
Events powered every year
800,000+
Booths drawn to date

“I am really excited about this. The staff met with me this morning and we all LOVE the platform. People are already filling out their booths.”

Director, International Trade and Development @ Maine Insurance Agents Association

Frequently asked questions

What should I charge for a premium booth?

This page will not tell you, and any page that gives you a single number is guessing. Both starting rows carry the same price on purpose. Your own renewal rates are the best guide: if one type sold out first last year and the rest did not, that type is priced too low.

How do I see whether tiering is worth the trouble?

Give every type the same price and the uplift figure reads zero, because that is flat pricing. Raise one and the figure shows what the change is worth across your whole floor. Premium inventory is usually a small share of the total, so the number is often larger than it looks like it should be.

Which number should I actually watch?

The share-of-revenue column. If one type is carrying a disproportionate share of the total, that concentration is a risk worth knowing about — losing two of those exhibitors hurts more than losing ten of your cheapest booths.

Does Map D take a cut of what I charge?

Yes. Map D prices per event, not per seat or per booth, so adding exhibitors or raising your rates does not change what the platform costs. Plans are $1,500, $2,500 and $2,750 per event, and there are no Map D transaction fees on booth sales beyond your payment gateway's standard rates.

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