Event Feedback Form: A Ready-to-Use Template

An event feedback form is the short, fixed form people actually fill in: the same questions every year, quick to answer on a phone, and easy to compare across editions. It is different from planning a survey from scratch, which our event survey template covers, and from the full set of questions you could ask, which is in our bank of event survey questions. This page gives you the form itself.

• Short: 8 to 12 questions, about three minutes on a phone, and it says so at the top
• One scale: the same 1–5 rating, labelled at both ends, for every rating question
• Mostly ratings and multiple choice, so results can be counted, with one or two open questions
• Separate forms for attendees, exhibitors and speakers, because they judge different things
• Anonymous by default, with an optional contact field for people who want a reply
• A close date, so you know when to stop collecting and start reading

This attendee form has 11 questions and takes about three minutes. Paste it into any form tool, replace the bracketed parts, and remove any line in question 3 that doesn't apply to your event, such as the exhibit hall at a conference without one. Keep the wording the same from year to year so you can compare results.

[EVENT NAME] feedback form

Thank you for coming. This form takes about 3 minutes, and your answers are anonymous unless you choose to leave your details at the end. We read every response and use them to plan [NEXT YEAR].

1. Overall, how satisfied were you with [EVENT NAME]?
   1 = Very dissatisfied, 2 = Dissatisfied, 3 = Neutral, 4 = Satisfied, 5 = Very satisfied

2. Did the event help you do what you came to do?
   Yes, fully / Partly / Not really

3. Please rate each part of the event.
   1 = Very poor, 5 = Excellent, or N/A
   - Sessions and speakers
   - Exhibit hall
   - Networking opportunities
   - Registration and check-in
   - Venue and finding your way around
   - Food and drink

4. Which session or activity was most valuable to you?
   Short answer

5. How likely are you to recommend [EVENT NAME] to a friend or colleague?
   0 = Not at all likely, 10 = Extremely likely

6. How likely are you to attend next year?
   Very unlikely / Unlikely / Not sure / Likely / Very likely

7. Is this your first time attending [EVENT NAME]?
   Yes / No

8. Which best describes your role?
   [YOUR OPTIONS] / Other

9. What is one thing we should change next year?
   Open answer

10. What should we keep exactly as it is?
    Open answer

11. May we contact you about your answers?
    No / Yes: name and email

Thank you. [NEXT YEAR'S DATES, IF ANNOUNCED]

For individual sessions, use a shorter card at the room exit or on the last slide, rather than asking attendees to rate every session in the main form.

Session: [SESSION TITLE], [DAY AND TIME]

1. How would you rate this session?
   1 = Very poor, 5 = Excellent

2. What was the most useful thing you heard?
   Open answer

3. What could have been better?
   Open answer

Exhibitors judge the event on leads, traffic and how easy you made it to exhibit. Send one form per company to the person who booked the booth, within a week of move-out, and make this form named rather than anonymous: if an exhibitor had a bad show, you want to be able to call them before they decide not to rebook. The exhibitor checklist you published before the show is a good guide to which services to ask about.

[EVENT NAME] exhibitor feedback form

Thank you for exhibiting. This takes about 4 minutes. Your answers go to our exhibitor team and help shape next year's floor, pricing and services.

Company name: ____   Booth number: ____

1. Overall, how satisfied were you with exhibiting at [EVENT NAME]?
   1 = Very dissatisfied, 5 = Very satisfied

2. Did you meet your goals for this show?
   Yes / Partly / No

3. How would you rate the quality of the visitors you met?
   1 = Very poor, 5 = Excellent

4. How did booth traffic compare with your expectations?
   Much lower / Lower / About as expected / Higher / Much higher

5. About how many qualified leads did your team collect?
   [RANGES THAT SUIT YOUR SHOW]

6. Please rate each of these.
   1 = Very poor, 5 = Excellent, or N/A
   - Booth selection and booking
   - Exhibitor manual and pre-show communication
   - Move-in and move-out
   - Our team's support on site
   - Your booth location for its price

7. How likely are you to exhibit at [EVENT NAME] next year?
   Very unlikely / Unlikely / Not sure / Likely / Very likely

8. What would make you book a larger booth or sponsor next year?
   Open answer

9. What one change would most improve the show for exhibitors?
   Open answer

10. Would you like us to contact you about next year?
    Yes / No

Speakers tell you how organized the run-up felt from the other side. Send this with your thank-you, and if you collected session ratings, include their session's results: speakers who see their feedback are more likely to say yes next year. The event follow up email templates include a speaker thank-you you can pair it with.

[EVENT NAME] speaker feedback form

Thank you for speaking. This takes about 2 minutes.

Name: ____   Session: ____

1. How would you rate the support you received before the event?
   1 = Very poor, 5 = Excellent

2. Was the information about your session, room, A/V and deadlines clear and on time?
   Yes / Partly / No

3. How well did the room setup and A/V work for your session?
   1 = Very poor, 5 = Excellent

4. How would you rate the help from your room host or moderator?
   1 = Very poor, 5 = Excellent, or N/A

5. Was the audience a good fit for your content?
   Yes / Partly / No

6. Would you like to speak at [EVENT NAME] again?
   Yes / Maybe / No

7. What should we change about the speaker experience?
   Open answer

8. Which topics or speakers would you recommend for next year?
   Open answer

Where people meet the form matters as much as what is on it. Use more than one channel: a QR code reaches people while they are still at the event, and an email reaches everyone who left early. Make sure each channel links to the same form so the results stay in one place.

Signs at exits work best when they match the rest of your wayfinding: see our guide to event signage. Printing the QR code on the back of the badge also works, if you add it to your name badge template before printing.

There is no standard response rate for event feedback forms: it varies widely with the audience, the channel and how the ask is made. Measure yours against your own previous events, and work on the things you control.

• Ask in person. A request from the stage with two minutes set aside usually beats any email
• Say how long it takes, and make sure the number is true
• Send the email within 24 hours, while people still remember the details
• Send one reminder about a week later, and remove people who have already answered if your form tool tracks it
• Make it work on a phone: one question per screen or a short scrolling page, no grids wider than the screen
• Tell people what you changed after last year's feedback, in the email and at the top of the form
• Set a close date and put it in the email, so there is a reason to answer now
• If you offer a prize draw, check the rules where you operate first, since prize draw and sweepstakes rules vary by country and US state

A feedback form is only worth sending if someone acts on the answers. Decide before the event who owns the results and when they will be shared.

1. 1

   Close and Clean

   Close the form on the date you announced and export the responses. Remove test entries and obvious duplicates before you count anything.

2. 2

   Count the Ratings

   Work out the average for each rating and the spread of answers. Split results by group where you asked, such as first-time and returning attendees, since an average across both can hide a problem with one.

3. 3

   Read and Tag Open Answers

   Read every open answer and tag it with a theme, such as check-in, session length or food. Count the tags. Three people mentioning the same queue matters more than one long complaint.

4. 4

   Compare and Explain

   Put the numbers next to last year's and next to what you know from attendance, session check-ins and sales. A drop in satisfaction alongside a sold-out hall tells a different story from one alongside empty aisles.

5. 5

   Share With the People Who Can Act

   Send speakers their session results, exhibitors a summary of the exhibitor form, and sponsors anything relevant to their activation. Keep individual comments anonymous unless the person agreed to be contacted.

6. 6

   Decide What Changes

   Pick a few changes for next year, give each one an owner and a date, and record them in your event debrief.

7. 7

   Close the Loop

   Tell respondents what you heard and what you will change. It is the most reliable way to get answers next time.

Subject: You told us, here is what we are changing for [NEXT YEAR]

Hi [FIRST NAME],

Thank you to the [NUMBER] people who filled in the [EVENT NAME] feedback form. Here is what you told us and what we are doing about it.

You said: [THEME, e.g. the check-in line on the first morning was too long]
We will: [CHANGE, e.g. open check-in the evening before and add two more lanes]

You said: [THEME]
We will: [CHANGE]

You said: [THEME YOU LIKED HEARING, e.g. the small-group roundtables were the best part]
We will: [KEEP OR EXPAND IT]

[NEXT YEAR'S DATES AND REGISTRATION LINK, IF READY]

[YOUR NAME]
[EVENT NAME] Team

Most of the work happens before the event. If the form, link and QR code are ready a week out, the closing session ask and the next-day email take minutes.

For more questions to rotate in from year to year, use the event survey questions bank, and for the longer post-event version of the attendee form, see the post-event survey template.