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Event Survey Template

A structure for any event survey: purpose, question types, wording, and timing.

Build your floor plan free
Buyer summary

How do you write an event survey?

An event survey works best when it has a single purpose: decide what you will change with the answers, then write only the questions that inform that decision. Use consistent scales, avoid leading wording, keep it short, and run it at the right moment: before, during, or after the event.

Best for
Organizers designing a survey for attendees, exhibitors, or speakers
What to evaluate
  • One purpose per survey
  • Neutral wording
  • Right moment to ask

Trusted by leading associations

  • naa
  • new york school nutrition-association
  • gsae
  • bmsa
  • fhba
  • american distilling institute
  • cannacon
  • aia florida
  • the fit expo

What our customers say

See how event teams use MapD to run smoother events.

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MapD is the best option for our expos. Our clients love the registration process! Data organization and exports are simple and easy. Fast reliable customer support feels like family. The wide variety of tools available for us allow us to grow and still feel well accommodated.

Experience Expositions

Kyle Michaud

President @ Experience Expositions

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MapD is indeed a welcome and needed change for the way we sell booths and handle our awesome exhibitors. With being in our 20th year, we needed a system that would take the guesswork out of exhibitor payments, accounting, floor plan assignments and more! MapD has helped us sell more booths in a shorter time frame and we will most definitely continue to use them!

Taliah Waajid

Ta'ron Joyner

Exhibitor Acquisitions Manager @ Taliah Waajid

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MapD is one of the most user friendly systems I have found for floor plan software. The customer service received after signing up goes unmatched by any other systems I have used. MapD has truly made my job easier as an Exhibit Manager and helps to promote and sell booth space with the interactive floor plan I can deliver to my vendors.

Kinsley

Casey Hiner

Meeting Architect @ Kinsley

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The support of our vendors and partners allows us to put these events together, so again, thank you. I hope you have enjoyed this year's Virtual A-Day! The platform is amazing and so easy to use. :)

DFWAE

Alyssa Meek

Events manager @ DFWAE

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I am really excited about this. The staff met with me this morning and we all LOVE the platform. People are already filling out their booths.

Maine Insurance Agents Association

Lisa Veregge

Director, International Trade and Development @ Maine Insurance Agents Association

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Map D is an amazing platform and easy to use! We worked with Map D for our virtual annual conference last year and it worked like a charm. When we held our annual conference in-person for the first time in two years, our first choice for our conference app was Map D!

Texas Society of CPAs

Rori Shaw

Executive Director @ Texas Society of CPAs

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I just came back from show site. This week I had my largest show ever. I had 247 exhibitors and I had 247 happy exhibitors. And a lot of that is a result of they were able to get their badges, update their profile, reach out to me anytime they want to.

Georgia Municipal Association

Yalonde Tanner

Show Manager @ Georgia Municipal Association

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Exporting exhibitors is really helpful for me. Fern needs a list of all our exhibitors with their booth number and what size it's going to be. Just exporting that list and getting it to whoever I'm working with at Fern is so incredibly helpful.

Multi Family Northwest

Laura Webb

Event Coordinator @ Multi Family Northwest

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I'm probably your only customer who uses it to sell campsites, but it works really well. I just give them a drawing and they put it all together for me. I don't have to do it - it saves me many hours.

High Lifter Products

Tracie Engi

High Lifter Products

How to build an event survey

Start With the Decision

List the decisions the results should inform, such as the agenda, the venue, or pricing. Drop any question that would not change one.

Show Performance
Spring Expo 2026
Sold out 12 days early
Revenue / sq ft
$41.80
Booths sold
312
Renewal rate
87%
SepOctNovDecJanFebMarApr

Pick Who You Are Asking

Attendees, exhibitors, sponsors, and speakers need different questions. Write a separate short survey for each.

Show performanceBoard-ready export
  • Revenue / sq ft$41.80
  • Sponsorship attach34%
  • Renewal rate87%
  • Booth utilisation94%

Use a Consistent Scale

Pick one rating scale and use it throughout, and the same one each year, so results are comparable.

Overnight Orders
While your team was asleep
$18,450
6 orders · 11pm – 7am
  • 02:14Ridgeline Supply Co.Booth A12 · corner premium · banner$5,550Paid
  • 03:41Harborline EquipmentBooths B21–B22 · double$6,800Paid
  • 05:08Verdant Nursery GroupBooth C07 · deposit 50%$1,200Balance due
  • 06:52Kestrel Print & SignageSponsorship · aisle signage bundle$4,900Paid

Inventory locks on purchase — nobody sold A12 twice.

Keep Wording Neutral

Avoid leading questions such as "How great was..." and avoid asking two things in one question.

Show Performance
Spring Expo 2026
Sold out 12 days early
Revenue / sq ft
$41.80
Booths sold
312
Renewal rate
87%
SepOctNovDecJanFebMarApr

Mix Rating and Open Questions

Ratings give you numbers to track. One or two open questions give you the reasons.

Show performanceBoard-ready export
  • Revenue / sq ft$41.80
  • Sponsorship attach34%
  • Renewal rate87%
  • Booth utilisation94%

Choose the Right Moment

Ask about a session right after it, and about the whole event within a day or two of closing.

Overnight Orders
While your team was asleep
$18,450
6 orders · 11pm – 7am
  • 02:14Ridgeline Supply Co.Booth A12 · corner premium · banner$5,550Paid
  • 03:41Harborline EquipmentBooths B21–B22 · double$6,800Paid
  • 05:08Verdant Nursery GroupBooth C07 · deposit 50%$1,200Balance due
  • 06:52Kestrel Print & SignageSponsorship · aisle signage bundle$4,900Paid

Inventory locks on purchase — nobody sold A12 twice.

Close the Loop

Tell respondents what you changed. It raises response rates for next time.

Show Performance
Spring Expo 2026
Sold out 12 days early
Revenue / sq ft
$41.80
Booths sold
312
Renewal rate
87%
SepOctNovDecJanFebMarApr
See it on your own floor plan

Stop reading about it. Build one.

Upload the floor plan you already have and place your booths on it yourself, in Map D’s editor. Free to build, no contract, and nothing to install.

800+
Organizers running shows on Map D
6,000+
Events powered every year
800,000+
Booths drawn to date

“I am really excited about this. The staff met with me this morning and we all LOVE the platform. People are already filling out their booths.”

Director, International Trade and Development @ Maine Insurance Agents Association

Your questions answered

Common questions about event survey template.

Request Demo

How many questions should an event survey have?

As few as will inform your decisions. For most events that is under ten, taking a few minutes.

Should surveys be anonymous?

Anonymous surveys often get more candid answers. Offer an optional name field if you want to follow up.

Can I survey during the event?

Yes. In-event polls and session feedback capture reactions while they are fresh.

Can Map D run surveys?

Map D's event app collects session feedback, a 1 to 5 rating with comments, and runs live polls and Q&A. For a full event survey, use your survey tool and send attendees the link from the Email Center.