Best sponsorship management software for events
Six platforms compared on how they sell sponsor packages, collect payment, deliver placements and report back, with Map D ranked third. Every claim about another vendor is sourced at the foot of the page.
Sponsorship management software sells sponsor packages, collects payment, tracks what each sponsor was promised and reports back. Eventeny covers that cycle for event organizers at a published price, and SponsorCX is the specialist CRM for sales teams with many partners. Map D sells sponsorships in the same checkout as booths and shows sponsors on the map, site and app, but Map D sets up sponsor levels and deliverables are not tracked.
Written by Map D. Map D appears on this list and also publishes it, which is a conflict of interest — read it with that in mind. Claims about other platforms are limited to what those companies publish on their own sites, and each is sourced at the foot of the page. Last verified October 2026.
Published, per event
SponsorCX
Adding organizers or exhibitors does not change the plan price.
Trusted by leading associations
How this list is ranked
- Ranked on how much of the sponsorship cycle each tool documents for an event organizer: packaging and selling, collecting payment, delivering what was promised, and showing sponsors what they got.
- Two kinds of buyer search this term. SponsorCX is built for sales teams managing many partners across a season; the event platforms here manage sponsors as one part of running the event. Each entry says which it is.
- Map D publishes this list, which is a conflict of interest. On this weighting Eventeny and SponsorCX rank above it: both document contracts and deliverable tracking, while Map D documents selling and displaying sponsors but not tracking their deliverables.
- Pricing is noted as published or not; no competitor figures are quoted.
5 of 6
publish their rates on their own site. The rest route you to a demo or an RFP.
| Vendor | Rates on their site |
|---|---|
| Eventeny | Published |
| SponsorCX | Quote only |
| Map D | Published |
| Zoho Backstage | Published |
| Bizzabo | Published |
| Swapcard | Published |
Publishing a rate does not make a product better. It decides whether you can size a budget before committing to a sales cycle, which is a different and more checkable question than which tool is best.
$1,500
$2,500
$2,750
—
Map D’s rates are per event and listed on the pricing page. The dashed column has no height and no figure on purpose: where rates are not published we will not put a number on them, and where they are published we will not restate one that can change without notice.
| # | Vendor | Best for | Published pricing | Where it is weakest |
|---|---|---|---|---|
| 1 | Eventeny | Event organizers who want sponsor applications, contracts, payments and deliverables in one place | Yes | Sponsor management is on its Plus tier, not the free Basic plan. |
| 2 | SponsorCX | Sponsorship sales teams at sports properties, fairs, rodeos and other rights holders with many partners | No — quote or demo | It manages the sponsorship business, not the event: its product page does not describe sponsors buying packages online, a floor plan, registration or an event app. |
| 3 | Map D | Shows that sell sponsorships in the same checkout as booths and display sponsors on the map, site and app | Yes | Sponsors and sponsor levels are set up by Map D rather than by your team: the help center says to contact Map D to add or change them. |
| 4 | Zoho Backstage | Organizers who want sponsor deliverables and a post-event sponsor report inside their event platform | Yes | Sponsor management is not on the free plan, and each paid tier caps the number of sponsors per event. |
| 5 | Bizzabo | Corporate conferences selling sponsored sessions and app placements to many partners | Yes | The sponsor portal is a premium add-on rather than part of the base plan. |
| 6 | Swapcard | Events selling digital sponsor placements and leads, with impression and click reporting | Yes | Plans are annual only and priced on attendee and exhibitor volume plus add-ons. A self-service starting price is published, but its registration and management platform is custom-priced. |
- 1
Eventeny
Event organizers who want sponsor applications, contracts, payments and deliverables in one place
Strengths
- Customizable sponsorship tiers and a custom application designer for sponsor applications.
- eSign contracts, installment payments, automated invoices and real-time payment tracking, with sponsors paying by card or ACH.
- A built-in task management system for assigning and tracking each sponsor's deliverables, with sponsors uploading required documents.
- Sponsor logos on your event page with premium placement by tier, sponsor engagement and ROI monitored across events, and published rates.
Limitations
- Sponsor management is on its Plus tier, not the free Basic plan.
- Ticketing and fundraising carry percentage platform fees on every plan, so if you run the rest of the event on Eventeny too, cost grows with sales.
- 2
SponsorCX
Sponsorship sales teams at sports properties, fairs, rodeos and other rights holders with many partners
Strengths
- A dedicated sponsorship CRM: a pipeline from first touch to signed agreement, with proposals, contracts and inventory kept together.
- Inventory shows what is available, sold and proposed in real time, connected to deals and revenue.
- Fulfillment schedules sold assets to events, and a mobile app captures photo proof of performance against the sponsor, agreement and event, shared through a Partner Portal.
- Two-way sync with Salesforce, HubSpot and Microsoft Dynamics 365, plus DocuSign and QuickBooks.
Limitations
- Rates are not published; the site asks you to request a demo.
- It manages the sponsorship business, not the event: its product page does not describe sponsors buying packages online, a floor plan, registration or an event app.
- 3
Map D
Shows that sell sponsorships in the same checkout as booths and display sponsors on the map, site and app
Strengths
- Sponsorships are items in the same checkout as booths, each tied to a sponsor level. They can be sold on their own or only with a booth, and a package can make the sponsor's booth free.
- Discount codes, invoices, approval and payment online or offline work for sponsorship orders the same way as for booth orders.
- Sponsors appear on the public show site's Sponsors page and logo widgets and in a bar under the floor plan; with the mobile app, also in a rotating sponsor bar, image ads and as sponsors of map locations.
- Show analytics report the most viewed sponsors, the report library has a sponsors category, and plans are published per event: selling online starts at Growth, $2,500 per event.
Limitations
- Sponsors and sponsor levels are set up by Map D rather than by your team: the help center says to contact Map D to add or change them.
- No sales pipeline, proposals, contracts or e-signature for sponsors, and no tracking of each sponsor's deliverables, in Map D's help documentation. Sponsor reporting covers page views, not proof of every promised placement.
- The mobile app, where several sponsor placements live, is a quoted add-on rather than part of the published plans.
- 4
Zoho Backstage
Organizers who want sponsor deliverables and a post-event sponsor report inside their event platform
Strengths
- Tier-based custom sponsorship packages.
- A sponsor management dashboard for assigning and tracking deliverables such as booth location, banners, speaking slots and digital placements, including logo placements and session credits.
- A post-event sponsorship performance report covering impressions, engagement and ROI.
- Publishes its rates, with monthly, yearly and pay-per-event options.
Limitations
- Sponsor management is not on the free plan, and each paid tier caps the number of sponsors per event.
- Its sponsorship page does not describe sponsors buying packages online or a sponsor portal.
- 5
Bizzabo
Corporate conferences selling sponsored sessions and app placements to many partners
Strengths
- Sponsorship opportunities across the event app, sessions and polls.
- A sponsor portal for managing and communicating with partners at scale.
- The Lead Booster app, listed on its sponsor management page, lets exhibitors scan badges, take notes and qualify leads.
- Publishes its pricing, with lead management, sponsored sessions and app branding listed in the base plan.
Limitations
- The sponsor portal is a premium add-on rather than part of the base plan.
- Annual per-user subscription with a minimum seat count and no single-event option, which is a lot of commitment for one event a year.
- Its sponsor management page does not describe sponsor payments or sponsor-specific ROI reports.
- 6
Swapcard
Events selling digital sponsor placements and leads, with impression and click reporting
Strengths
- Homepage spotlights, sponsored session banners and targeted in-app placements, with reporting on impressions and clicks.
- Badge scanning and automatic lead tracking from meetings, profile visits and chats, with AI-recommended leads in each exhibitor's dashboard.
- Real-time data on booth traffic, leads, meeting conversions and ad engagement that organizers can share with partners.
Limitations
- Plans are annual only and priced on attendee and exhibitor volume plus add-ons. A self-service starting price is published, but its registration and management platform is custom-priced.
- Its exhibitor and sponsor tools page does not describe sponsor tiers or taking payment for sponsor packages.
When another tool on this list is the better buy
Named, not hedged. If one of these describes your show, the vendor beside it is the honest answer and Map D is not.
- EventenyYou want sponsors to apply, sign, pay in installments and work through a deliverables checklist in one place, with tiers you set up yourself.
- SponsorCXYou run a sponsorship sales team with a pipeline, proposals, inventory and proof-of-performance recaps across a season of events.
- Zoho BackstageYou want each sponsor's deliverables tracked on a dashboard and a performance report to send after the event.
- BizzaboYou run a corporate conference that sells sponsored sessions and app placements and needs a sponsor portal for many partners.
- SwapcardYour sponsors are buying digital placements and leads, and expect impression and click reporting.
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Frequently asked questions
What is the difference between sponsorship sales and sponsorship management?
Sponsorship sales is getting the package bought: tiers, pricing, checkout and payment. Sponsorship management also covers what happens after the sale: tracking each deliverable, collecting logos and documents, and proving to the sponsor that they got what they paid for, which is what decides the renewal.
Which of these publish their pricing?
Five of the six publish something. Eventeny, Zoho Backstage, Bizzabo and Map D publish plan rates, and Swapcard publishes a self-service starting price while its registration platform is custom-priced. SponsorCX asks you to request a demo. This page does not restate anyone else's figures.
Can I set up sponsor levels myself in Map D?
Not today. Map D's help center says sponsors and sponsor levels are managed by Map D for every role, including Owners, so you contact Map D to add a level or change a sponsor. Once levels exist, you create and price the sponsorship items your exhibitors buy at checkout yourself.
Which Map D plan sells sponsorships?
Sponsor profiles and the sponsor list are on every plan. Selling sponsorships online at checkout uses booth sales and services, which start at Growth, $2,500 per event; the exhibitor portal is on Scale, $2,750 per event.
Map D wrote this list. Is it biased?
It is published by Map D, which is a conflict of interest, and you should read it that way. The weighting is stated above the list, every vendor including Map D lists its limitations, Map D is ranked third rather than first, and a section names the vendors that are a better buy and why.
Keep exploring
Related event solutions
Sources
- Eventeny sponsor management (Plus plan) · checked 2026-10-21
- Eventeny pricing (rates published, free Basic plan) · checked 2026-10-21
- SponsorCX home page (industries, demo, no rates) · checked 2026-10-21
- SponsorCX for properties selling sponsorships · checked 2026-10-21
- Map D pricing (plans and add-ons) · checked 2026-10-21
- Zoho Backstage event sponsorship management · checked 2026-10-21
- Zoho Backstage pricing (rates published, sponsor caps by plan) · checked 2026-10-21
- Bizzabo event sponsor management software · checked 2026-10-21
- Bizzabo pricing (rates published, sponsor portal add-on) · checked 2026-10-21
- Swapcard exhibitor and sponsor tools · checked 2026-10-21
- Swapcard pricing plans (starting price published, registration platform custom) · checked 2026-10-21
